Built by an Athlete,
for Athletes.
Mental Reps: For Athletes was created out of a genuine belief that the mental side of athletics is just as trainable as the physical, and that most athletes never get the tools to actually train it.
The Creator
I’ve spent most of my life as an athlete and coach, constantly searching for ways to improve faster. Like a lot of athletes, I always had goals and things I wanted to fix, but I noticed a recurring problem: knowing what to work on and actually applying it during practice or competition were two very different things. It’s easy to leave a game saying, “Next time I need to do this differently.” It’s much harder to remember that in the moment when the game speeds up and old habits take over.
Over time, I became fascinated by the process of skill development. Why do some athletes improve rapidly while others stay stuck despite putting in similar amounts of work? The answer I kept coming back to was awareness. The athletes who improved the fastest weren’t necessarily training more - they were paying attention to the right things. They trained with intention, recognized patterns, made adjustments, and gradually turned better decisions into better habits.
Mental Reps grew out of those observations. The app is built around a process I used myself and later shared with the athletes I coached: choose a focus, reinforce it through visualization and simple reminders, apply it during performance, and reflect afterward. Over time, that process helps athletes become more intentional in how they train, compete, and evolve.
The Mission
The mission of Mental Reps: For Athletes is simple - help athletes take control of their own development.
Too often, athletes leave their development to coaches instead of taking ownership of it themselves. The athletes who improve the fastest are the ones who actively participate in their own growth.
Mental Reps was created to encourage that ownership. The app is intentionally athlete-led. It doesn't tell athletes what goals to pursue or how they should play their sport. Instead, it provides a framework that helps them become more aware, intentional, and accountable in their daily training and competition.
The goal is not simply to help athletes perform better today. It's to help them develop the habits, mindset, and self-awareness that allow them to continue improving over time. When athletes learn how to direct their own growth, they become more capable of reaching their potential.
“Improvement is rarely accidental. It is the result of intentional action repeated over time.”